Privacy Policy
Introduction
Northwest Fencing (“Northwest Fencing,” “we,” “our,” or “us”) is committed to protecting the privacy and security of the personal information entrusted to us by our customers, website visitors, and business partners.
This Privacy Policy explains how Northwest Fencing collects, uses, discloses, stores, and protects personal information obtained through our website, advertising campaigns, social media platforms, quote request forms, customer communications, and related services.
This Privacy Policy applies to all personal information collected through:
The Northwest Fencing website: https://northwestfencing.ca
Online quote request and contact forms
Facebook and Instagram Lead Ads
Google Ads Lead Forms
Telephone, email, and in-person communications
Third-party advertising and analytics platforms
Any other services operated by Northwest Fencing
By using our website or submitting your information to Northwest Fencing, you acknowledge and agree to the practices described in this Privacy Policy.
Information We Collect
Information You Voluntarily Provide
We collect information that you voluntarily submit when requesting a quote, contacting us, scheduling an estimate, or purchasing our products and services.
This information may include:
Full name
Email address
Telephone number
Property address
Mailing address
Project details and service requests
Billing and payment information
Communications and correspondence with our team
Any other information you choose to provide
Information Automatically Collected
When you visit our website, certain information may be collected automatically through cookies, analytics tools, tracking technologies, and advertising platforms.
This information may include:
IP address
Browser type and version
Device identifiers
Operating system
Geographic location (approximate)
Referring website
Pages viewed
Time spent on pages
Clickstream and navigation data
Form interactions
Conversion and advertising engagement data
This information helps us understand website performance, improve user experience, and measure advertising effectiveness.
How We Use Your Information
Northwest Fencing uses personal information for legitimate business purposes, including:
Service Delivery
Responding to inquiries
Preparing estimates and proposals
Scheduling site visits and consultations
Processing transactions
Delivering fencing installation and repair services
Providing customer support
Managing warranties and service records
Business Operations
Maintaining customer records
Improving website functionality
Enhancing service quality
Fraud prevention and security monitoring
Meeting legal and regulatory obligations
Marketing and Advertising
We may use information to:
Personalize website experiences
Improve advertising campaigns
Deliver relevant content and promotions
Create custom advertising audiences
Measure campaign performance
Conduct remarketing and retargeting activities
Analyze user interactions across devices and platforms
Where required by applicable law, we obtain consent before sending marketing communications.
Google Analytics, Google Ads, and Personalized Advertising
Northwest Fencing uses Google Analytics and related Google services to better understand how visitors interact with our website.
Google Analytics may collect information regarding:
Website traffic patterns
User engagement
Pages visited
Device and browser information
Referral sources
Geographic and demographic insights
Google Ads Remarketing
We use Google Ads Remarketing and Personalized Advertising features.
Third-party vendors, including Google, may use cookies, device identifiers, and similar technologies to display advertisements based on a user’s previous visits to the Northwest Fencing website.
These technologies help us:
Show relevant advertisements across the internet
Measure advertising effectiveness
Improve campaign performance
Reach users who have previously interacted with our website
Google and its partners may display Northwest Fencing advertisements on websites and applications across their advertising networks.
Opt-Out of Google’s Personalized Advertising
Users can manage or opt out of Google’s personalized advertising by visiting:
https://adssettings.google.com
Additional information about Google’s privacy practices is available at:
https://policies.google.com/privacy
Enhanced Conversions
Northwest Fencing may utilize Google Ads Enhanced Conversions to improve conversion measurement accuracy.
Enhanced Conversions may securely transmit hashed first-party customer information, such as email addresses or phone numbers, to Google for attribution and measurement purposes. Information transmitted through Enhanced Conversions is processed according to Google’s privacy and security standards.
Meta (Facebook & Instagram) Advertising Technologies
Northwest Fencing utilizes Meta advertising technologies, including:
Meta Pixel (Facebook Pixel)
Meta Conversions API (CAPI)
Advanced Matching
Facebook and Instagram Lead Forms
Custom Audiences
Lookalike Audiences
These technologies help us understand how visitors interact with our website and improve the effectiveness of our advertising campaigns.
Information Collected Through Meta Technologies
Meta technologies may collect information such as:
Website visits
Pages viewed
Actions taken on the website
Form submissions
Quote requests
Device information
Browser information
Advertising engagement data
Meta may use this information to:
Measure advertising performance
Optimize ad delivery
Create audience segments
Deliver personalized advertisements
Improve its advertising products and services
Certain information may be securely transmitted through Meta’s Advanced Matching and Conversions API tools to improve attribution and campaign measurement.
Managing Meta Advertising Preferences
Users may manage their advertising preferences and opt out of certain behavioral advertising practices directly through Meta by visiting:
https://www.facebook.com/ads/preferences
Additional information regarding Meta’s privacy practices is available at:
https://www.facebook.com/privacy/policy
Cookies and Similar Tracking Technologies
What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
Northwest Fencing uses cookies and similar technologies to:
Operate and secure the website
Remember user preferences
Analyze website traffic
Improve website performance
Measure advertising effectiveness
Support remarketing and personalized advertising
Types of Cookies We Use
Essential Cookies
Necessary for website functionality and security.
Analytics Cookies
Help us understand how visitors use our website.
Advertising Cookies
Used by Google, Meta, and other advertising partners to provide personalized advertisements and measure campaign effectiveness.
Managing Cookies
Most browsers allow users to:
View stored cookies
Delete cookies
Block cookies
Configure cookie preferences
Disabling certain cookies may impact website functionality.
Global Privacy Control (GPC)
Where technically feasible and legally required, Northwest Fencing recognizes browser-based privacy signals, including Global Privacy Control (GPC), as a request to limit certain forms of data processing or advertising-related tracking.
Data Sharing and Third-Party Disclosures
Northwest Fencing and Secure Orbit Inc. does not sell, rent, or trade personal information to third parties for their independent marketing purposes.
We may share personal information only when necessary to operate our business and provide services.
These parties may include:
Website hosting providers
Customer relationship management (CRM) systems
Email service providers
Payment processors
Marketing and advertising platforms
Analytics providers
Professional advisors
Legal and regulatory authorities when required
All service providers are required to maintain appropriate safeguards and may only use information for authorized business purposes.
Data Security
Northwest Fencing and Secure Orbit Inc. maintains reasonable administrative, technical, and physical safeguards designed to protect personal information against:
Unauthorized access
Unauthorized disclosure
Misuse
Loss
Alteration
Destruction
Security measures may include:
Secure hosting environments
Encryption technologies
Access controls
Password protection
Restricted employee access
Ongoing security monitoring
While we take reasonable steps to protect information, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Data Retention
We retain personal information only for as long as necessary to:
Fulfill the purposes described in this Privacy Policy
Provide requested services
Maintain business records
Resolve disputes
Enforce agreements
Comply with legal, tax, accounting, and regulatory obligations
When information is no longer required, it is securely deleted, anonymized, or destroyed.
Your Privacy Rights
Depending on your jurisdiction, including under PIPEDA, CCPA, CPRA, and other applicable privacy laws, you may have the right to:
Request access to personal information we hold about you
Request correction of inaccurate information
Request deletion of personal information
Request information about data processing practices
Withdraw consent where consent is the legal basis for processing
Opt out of certain advertising-related processing activities
Lodge a complaint with a privacy regulator
We will respond to verified privacy requests within the timeframe required by applicable law.
Marketing Communications
Users may unsubscribe from marketing emails at any time by:
Clicking the unsubscribe link in any marketing email
Contacting Northwest Fencing directly
Please note that service-related communications may still be sent when necessary to fulfill contractual obligations.
Children’s Privacy
Northwest Fencing does not knowingly collect personal information from children under the age of 13. If we become aware that such information has been collected, we will take reasonable steps to remove it.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements, business operations, technologies, or industry practices.
Any updates will be posted on this page along with a revised Effective Date.
Continued use of our website after changes are posted constitutes acceptance of the updated Privacy Policy.
Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact us:
Northwest Fencing
Website: https://northwestfencing.ca
Email: info@secureorbit.ca
Phone: (807) 623-3352
Thunder Bay, Ontario, Canada